Our team won first place at the MARTA Hackathon conducted in February. We had 24 hours to come up with a technology solution to improve MARTA ridership.
We tackled the First mile-Last mile problem: how do people get to and from public transport stations. Making this easier would make the rider's experience seamless and thus public transport more desirable.
Our team(Last mile- no problem!) had 2 UX designers(including yours truly), 2 developers and a transportation expert. We collaborated effectively to deliver a high-quality prototype that was realistically implementable.
As a UX researcher and designer I feel proud to say that our team's secret formula to success was the design process we followed- empathize, define, ideate, prototype and test.
Yaay for UX!