Eating Right: MoBile App for Diabetes in India
When Jan to May 2016
UX Research, Ideation, Prototyping
What Does this app do?
The objective of the EatingRight app is to allow users to learn to cook diabetes-friendly food by watching step-by-step cooking shows.
It is a health app that addresses patient’s dietary experience for middle-class diabetic families in India. It allows users to search for culturally appropriate recipes presented as short video cooking shows. He or she can then cook according to the videos and also share their own recipes.
These shows will feature a cook, an endocrinologist, and a dietician. By watching them, users can study, experiment, and share their experiences in the EatingRight community. They can also upload their own recipes in the same video form. By informing, engaging, and entertaining users in a culturally relevant fashion, we are confident that not only users but also their families will be motivated and affected to live a healthier life by eating more healthily.
Who are the users?
We conducted preliminary user research and a competitive analysis of all the apps that existed in this space. Based on this we developed personas:
The User Personas
The Scenarios of use
For each persona we developed the unique scenarios of use to help understand the different ecosystem of user needs for this context.
Designing the app: the process
Early stage wireframes: used for initial user feedback
Further user research
Since we had a limited time to do as many interviews as possible, I had to get creative with the recruitment process. I used the friends and family approach to get the snowball sampling rolling. I also posted the recruitment survey on popular food groups on Facebook. Interestingly, this produced a lot of responses which converted into interviews.
The interviews were about 40mins to an hour, conducted at the participants' homes. In most of the interviews the participants included the diabetes patient as well the primary caregiver at home(usually the women). This helped understand the complex cultural and social factors that influence the dietary habits.
The insights from that interview is currently driving the design of the app and has resulted in important changes to the product roadmap.